II. How to land sponsorships for your content.
In the last episode, Patrick and Grant outlined our biggest objective for season one of The Remarkable Ones: viewership.
We would consider 100,000 views per episode a positive start, but it would take 1 million views per episode to be considered a success.
And viewership is just a milestone on the long journey ahead. Viewership, by itself, won’t fund and sustain a series. It’s simply bargaining power to get the series in front of the right people, and reach our next big goal:
Failing to get sponsors on board who align with our values and what we’re creating, could very well mean failing to continue this series.
Sponsorship is so important that for this episode of Chasing Remarkable, we brought in an expert. Someone who’s generated over a million dollars in sponsor-driven projects. Someone who—if you watched the most recent episode of The Remarkable Ones—you’ve already met: Jason Zook, formerly Jason Headsets.com.
You’ll hear what this entrepreneur and featured character in The Remarkable Ones had to say when Patrick called him to talk about all things sponsorship.
Here are a few things we cover in this episode:
- The specific actions Jason took to grow interest and find potential sponsors for his most successful projects
- How much you should invest in creating versus how much you should invest in promoting your content
- What a value proposition is and Jason’s thoughts on how to build our own value proposition for the series
- And an out-of-the-box strategy to get your story in front of the people who need to see it
Take a listen and, as always, let us know what you enjoyed most, and how we can make the next podcast even better!